My career path
SEO and PPC strategist
at the Association of Recruitment Agencies (ARA)
Aprile 2023 — Present
at the Association of Recruitment Agencies (ARA)
Aprile 2023 — Present
Strategic planning and implementation of SEO and SEM growth strategies for the list of projects under the brand's umbrella. This involves personnel recruitment, cross-departmental coordination, task assignment, and monitoring and evaluating progress and results.
Senior SEO and PPC specialist
at USA Link System
February 2022 — March 2023
at USA Link System
February 2022 — March 2023
Strategic planning for SEO and SEM projects, content strategy development, creation of semantic and stylistic guidelines for copywriters, coordination of cross-departmental project work, creation of link-building strategies based on semantic analysis and competitor research, launch, support, and analysis of PPC advertising campaigns.
Middle SEO и PPC специалист
at USA Link System
June 2021 — February 2022
at USA Link System
June 2021 — February 2022
SEO audits, competitor analysis, semantic keyword research, and clustering, analysis of growth opportunities, backlinks building, creation of JSON-LD, integration, and configuration of GTM, conversion optimization, development of content plans, execution of cross-platform paid campaigns, semantic research for Adwords, targeting on FB/IG/LN/Quora, creation and visualization of reports in Google Looker Studio/Confluence.
Candidate Middle SEO specialist
at USA Link System
April 2020 — June 2021
at USA Link System
April 2020 — June 2021
Internal project SEO audits, identification of problems and task assignments to developers and copywriters, development of content plans, semantic research and clustering, keyword analysis, monitoring of organic traffic, writing and translation of landing pages and articles, content management, and copywriter training.
My career path
SEO Content Manager at SITESBUN
October 2018 - March 2020
October 2018 - March 2020
Organic traffic is increasing, as well as creating, editing, and overseeing new projects on WordPress. SEO audits and content/meta-tags optimization, copywriters hiring and training, managed social media management, competitors analysis, semantic researching, and other essential functions to promote the project effectively.
SEO Copywriter at SITESBUN
December 2017 - October 2018
December 2017 - October 2018
Wrote informational and promotional articles, performed SEO optimization, proofread and edited content, and developed meta-tags, titles, and descriptions for website pages.
Translator EN->RU Freelance
February 2015 - October 2017
February 2015 - October 2017
Translated technical, legal, and journalistic materials from English to Russian.
Why Me?
Complex problem? Interesting task? New approach? The right approach, the right choice of tools, and a touch of inspiration can solve anything.
Experience
7+ years of experience with analytics and content creation are not wasted: I know what traffic is needed, where it is needed, and how to attract it.
Approach
The right analysis leads to the right solution. Every task is analyzed first, and only then, solved.
Uniqueness
Ready-made patterns are often ineffective. Each business has its own specifics, and I know how to take them into account.
What I can
Overall, my experience in SEO, digital advertising, and content strategy development spans over 7 years, making me a valuable asset for any team looking to improve their online presence, attract relevant traffic, and increase conversion rates. However, let's dive into specifics.
My SEO skills:
Conducting SEO audits, identifying areas for improvement, and developing recommendations to improve website rankings for target keywords.
Researching and analyzing competitors for the keywords they use and their ranking in SERP, analyzing competitors' link profiles, and developing backlink strategies to increase domain authority and organic traffic.
Monitoring core updates and changes in search engine guidelines/policies that could potentially impact SEO.
Developing and integrating SEO content strategies to increase traffic and engagement on the website.
Optimizing and managing content in accordance with current SEO guidelines.
Researching and analyzing keywords to find additional growth points in the niche.
Researching and analyzing competitors for the keywords they use and their ranking in SERP, analyzing competitors' link profiles, and developing backlink strategies to increase domain authority and organic traffic.
Monitoring core updates and changes in search engine guidelines/policies that could potentially impact SEO.
Developing and integrating SEO content strategies to increase traffic and engagement on the website.
Optimizing and managing content in accordance with current SEO guidelines.
Researching and analyzing keywords to find additional growth points in the niche.
Using analytics and reporting tools to track the effectiveness of SEO strategies and analyze results.
My PPC skills:
Developing, launching, and supporting paid advertising campaigns on Google, LinkedIn, Facebook, Instagram, and Quora to attract relevant traffic and increase conversions.
Planning and allocating advertising budgets within cross-platform promotion strategies. Reporting on campaign expenses and providing relevant recommendations to stakeholders.
Conducting in-depth research on keywords, and clustering ads by semantic and intentional attributes in AdWords search advertising.
Targeting ads according to business goals set/identified within social media advertising campaigns.
Monitoring, evaluating, and optimizing (keywords and cost-per-click) relevant KPIs, as well as creating analytical reports, conclusions, and recommendations based on the data obtained.
Continuously searching for new trends, potential backdoors, exploits, and new technologies in the field of paid advertising.
Planning and allocating advertising budgets within cross-platform promotion strategies. Reporting on campaign expenses and providing relevant recommendations to stakeholders.
Conducting in-depth research on keywords, and clustering ads by semantic and intentional attributes in AdWords search advertising.
Targeting ads according to business goals set/identified within social media advertising campaigns.
Monitoring, evaluating, and optimizing (keywords and cost-per-click) relevant KPIs, as well as creating analytical reports, conclusions, and recommendations based on the data obtained.
Continuously searching for new trends, potential backdoors, exploits, and new technologies in the field of paid advertising.
My content management skills:
Development and integration of SEO content strategies to increase traffic and engagement on the website.
Monitoring, managing, and evaluating blog posts, landing pages, and product pages for compliance with current SEO guidelines.
Writing technical tasks for copywriters to create necessary SEO materials for landing pages and blog posts.
Monitoring and evaluating the results of the copywriter's work, optimizing, or writing recommendations for it.
Teaching the basics of SEO copywriting in the context of style, intent, keyword usage, reader engagement, and appropriate formatting of blog posts and landing pages..
My recent projects
Do you want to see what I have been working on lately? It couldn't be easier: just open the page.
LorEmAEsthetic, MD: beauty center
Goal: Technical audit of an existing website, correction of identified errors, and overall on-page optimization.
Performed tasks: Technical audit, integration of analytics systems, taxonomy optimization, content, meta and subheading structure optimization, sitemap creation, robot.txt configuration, URL correction, security protocol optimization, JSON LD addition, and blogging strategy.
Performed tasks: Technical audit, integration of analytics systems, taxonomy optimization, content, meta and subheading structure optimization, sitemap creation, robot.txt configuration, URL correction, security protocol optimization, JSON LD addition, and blogging strategy.
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MobileStyles, USA: Booking website
Goal: Increase the number of registered masters and clients, as well as the number of app downloads.
Performed tasks: Identification and elimination of technical factors negatively affecting SERP ranking, identification of growth points, website architecture expansion, collection of missing semantics, page optimization, creation of a content strategy for the blog, creation and implementation of a PPC strategy, and link building.
Performed tasks: Identification and elimination of technical factors negatively affecting SERP ranking, identification of growth points, website architecture expansion, collection of missing semantics, page optimization, creation of a content strategy for the blog, creation and implementation of a PPC strategy, and link building.
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My main tools
Tools are no less important than skills, and for SEO specialists, tools are twice as important.
PPC Manager
Web Analytics
Tag management system
Organic traffic analytics
Google Keyword Planner
Comprehensive SEO toolkit
Long-tail keyword planner
LSI keywords planner
Cross-platform report creation
Comprehensive SEO toolkit
SERP snippet optimizer
JSON-LD code validator
Desktop website crawler
Website speed test service
Semantic core collection
Analytics for Bing
My life
ipridorojnov@gmail.com
